Anyone can spend money on ads. The hard part is spending it profitably and doing it again next month at a bigger number. I build paid media systems on Meta and Google that target real buyers, get tested against real data, and scale only when the numbers say to.
Most advertisers chase reach. They blast a broad audience, celebrate impressions and clicks, and wonder why the sales don't follow.
The best media buyers understand something most don't: an ad's job usually isn't to make the sale. It's to earn the next step. People move through stages, from not knowing they have a problem, to looking for a solution, to choosing who to buy from, and the ad's job is to meet them at their stage and move them one step closer. Get that sequence right and the math finally works.
Sources: Focus Digital 2025, SQ Magazine 2025
I build campaigns to attract the people most likely to buy, not the cheapest clicks. A lead you can't close costs more than no lead at all.
Cold prospects, warm shoppers, and ready-to-buy customers all need different messages, mapped to where they actually are.
No targeting saves a weak offer or a boring ad. I focus on the message that stops the scroll, then let the platform work.
Every campaign runs a full business cycle before I judge it. Cut what's losing, double down on what's winning. Scale on evidence.
Great ads pointed at a broken page still lose money. I make sure everything after the click works together.
You see what's working and what isn't, with one person accountable for the result.
I manage Meta and Google ad campaigns as part of a complete growth strategy, with my media buyer Luke running day-to-day execution under my direction. You get a clear plan, honest reporting, and one person accountable for the results.
Media buying is a managed engagement. Pricing is scoped per account and ad spend, and we'll walk through it on the call.
Illustrative snapshot — every number tracked to revenue.
It depends on your goals and margins. On our call I'll tell you honestly whether paid media makes sense for you right now, and what a realistic budget looks like to get a return.
Yes. Strategy, copy, and creative direction are part of the job, because the message is what makes or breaks the campaign.
Meta (Facebook & Instagram) and Google. I'll recommend the mix that fits how your buyers actually search and scroll.
Book a call and I'll tell you honestly whether paid media is your next best move.