For DTC brands on Klaviyo & Attentive · $50k–$2M/mo

See exactly where your email revenue is leaking.

In dollars. In 5 minutes. Without an agency retainer, a "strategy call," or a single ad dollar. Most accounts are silently losing 15–20% of their email revenue to paused flows, broken triggers, and full-list blasts. And the dashboard never says a word.

Get your free Retention Score

8 questions · leak shown in dollars · #1 fix free, full steps · no call, ever

Typical leak found

$0/mo

Recoverable in 30–60 days

$0/mo

Flow benchmark

35–40%

Most accounts run

<20%

The $1,000,000 toggle

A true story about how this happens to good brands

One of my clients has a strong product, a six-figure list, and customers who love them. They still watched email revenue drop 42% in one month.

The team did what every team does. They blamed the list. "It's burnt." "People don't read email anymore." "We need new creative." They were about to spend a quarter rewriting everything.

Then I pulled the account apart.

During a redesign months earlier, someone had paused the welcome flow. The proven one, the flow that had earned over $1,000,000 lifetime. Its replacement was technically "live" but under-triggering, reaching a fraction of new signups. The email cart-abandon flow? Also paused. For months. A flow earning $7.09 per recipient, nearly double the industry average, just sitting there. Off.

Same account. Same list. Same "dead" subscribers. The only difference between the two columns on the right is who looked at the toggles first, and the $38,760/mo spread between them.

✕ The old way

Email revenue drops 42%

↓

"The list is burnt"

↓

A quarter spent rewriting creative

↓

Nobody checks the toggles

↓

Leak keeps running · −$22,800/mo

→ The new way

Run the 5-minute scan

↓

Find the paused $1M flow

↓

Turn it back on (4 clicks)

↓

Fix the next leak on the list

↓

Recovered · +$15,960/mo

Dashboards don't announce what isn't sending. That silence is the most expensive sound in DTC email.

Follow the chain of what that means.

A "revamp" ships

a proven flow gets paused

→

Subscribers join the silence

the first email never sends

→

They don't buy

"the list looks dead"

→

Wrong fix gets funded

the team blames the list

→

The leak keeps running

while they work on it

Every month · on autopilot · in the wrong direction

That pattern is the single most common revenue leak in DTC email. Not bad copy. Not a dead list. Not the algorithm. And here's the part that should actually make you feel better: it's mechanical to find, and mechanical to fix.

Why you haven't fixed it yet

The three lies keeping the leak open

If email is underperforming, someone has probably told you one of these. Each one sounds reasonable. Each one keeps you from looking at the actual problem.

"Your list is burnt."

Lists don't burn. They get mis-sent to. When every campaign blasts the full list regardless of engagement, inbox providers learn that people ignore you and start filing you in spam even for the people who love you. Fix the sending, and "dead" lists wake up with alarming speed.

"Email is dying. It's all about [this year's channel]."

Email returns $36–42 for every $1 spent, the highest of any channel and highest of all in ecommerce. Automated flows return ~30x more per send than one-off blasts. What's actually dying is unmeasured email: accounts nobody audits, flows nobody re-checks after a replatform.

"You need an agency to sort this out."

An agency will charge $5,000+ a month and take 90 days before you know if it worked. But most email leaks are configuration, not creativity: paused flows, broken triggers, eligibility filters set two years ago for reasons nobody remembers. You don't need a retainer to find those. You need the checklist and the math.

Check your account free, 5 minutes

The real mechanism

Where email revenue actually leaks

Your email system is four stages. Money leaks at the joints. Quietly, in settings screens nobody opens. This is what my rubric scans for, and you see every leak in dollars before you fix a single thing.

Signupthey raise a hand

→

Flowsshould be 35–40% of email rev

→

Campaignsthe sends you plan

→

Repeat buyerwhere LTV lives

Welcome paused in a "revamp" Cart flow reaching 12% of abandoners Every send blasts the full list Proven flow re-triggered Eligibility + quiet hours fixed 90-day engaged segment default

Red = what the scan finds. Gold = the fix it prescribes. Each one carries a dollar value.

Cumulative revenue lost · typical account

$23k30 days

$46k60 days

$68k90 days

$137k6 months

The cost of "we'll get to it"

The leak doesn't wait for your roadmap

Take the typical account I score: $400k/mo store, flows at 15% of email revenue instead of 35%, campaigns blasting the full list. That's roughly $22,800 leaking every month.

Leaks aren't like ad spend, where stopping the budget stops the loss. A leak is structural. It runs whether or not you're paying attention. Every month it stays open is a month of revenue you already earned the traffic for and didn't collect.

And the compounding is worse than the chart shows: subscribers who join during the silence never form the buying habit. The "burnt list" lie becomes true if you wait long enough.

Receipts, not vibes

Who's telling you this

+$100K

/mo added · grounding-wellness brand, 190k list

$50K

/mo recurring · meal-delivery brand

$300K

/mo run-rate · software company, full-funnel rebuild

I'm Micah Jacobi. I run retention for 7–8-figure DTC brands with a small team and one rule: every change runs a full business cycle, then the data decides. The $1M-toggle story is my own client work. The Leak Report is that diagnostic method, productized.

Introducing the Leak Report

This is the actual product. Not a mockup.

0/100

Estimated monthly leak$22,800/mo

Recoverable in 30–60 days$15,960/mo

Fix #1 · Stop blasting the full list · ≈$6,800/mo · FREE

Step 1. Answer 8 questions.

Revenue, list size, flow share, which flows are actually live. Everything reads straight off your dashboard. Five minutes, no integration, no call.

Step 2. Get your Retention Score, free.

0–100, from the seven signals that predict email revenue. With it: your leak in dollars, your recoverable number, and your #1 fix in full: steps, timeline, expected recovery. Free means free.

Step 3. Unlock the full Recovery Plan. $47.

Every fix ranked by dollars ÷ effort with 30-day timelines, plus Implementation Week: one fix per day in your inbox, and I personally review anything you reply "DONE" to.

What you actually get	Leak Report · $47	Agency "free audit"	DIY guessing
Leak shown in dollars, benchmarks footnoted	✓	Slide deck	—
Ranked fix list with implementation steps	✓	"Book a call"	Forum threads
Time to answers	5 minutes	2–3 weeks	Months
Real cost	$47	$5k+/mo retainer	The leak, monthly
Covers Attentive (not just Klaviyo)	✓	Rarely	—
Sales call required	Never	Always	—
Money-back guarantee	$1,000/mo found or refund	—	—

The offer, all of it

One price. No tiers. No call.

The Email Revenue Leak Report$47

Flow Forensics. All 6 money flows scored vs benchmark: paused earners, send-through %, revenue per recipient, missing flows
Campaign health. Blast detector, cadence vs engagement, projected list shrink, broken-tracking heuristic
The ranked fix list. Every fix by dollars ÷ effort, with steps and 30-day recovery timelines
Founder's summary. One screen, plain English, shareable with your team or agency
Implementation Week. One fix per day for 7 days; reply DONE and I personally check your build
Free re-run in 60 days. Put a number on what you fixed

The $1,000/mo guarantee: if your report doesn't identify at least $1,000/month in recoverable flow revenue, you get a full refund and keep everything.

Start with the free score →

The free score comes first. You'll see your leak and fix #1 before spending anything.

Why $47 and not $497? Because I don't want a windfall. I want a thousand operators with fixed flows and a reason to trust me. Some of them will later want my team to do the work. That's the business model, on the table.

After you unlock

Implementation Week: consumption built in

Most reports get read once and die in a downloads folder. This one follows you into your inbox and gets itself implemented: one fix per day, easiest and highest-dollar first.

DAY 1

Your quick win

Fix #1, the highest dollars-per-effort on your list. Most brands ship it in under an hour. Reply DONE and I check your build personally.

DAY 2

Stop the blast tax

Three engagement segments, 20 minutes. Protects every fix that follows. Order matters.

DAY 3–5

The money flows

Welcome, send-through plumbing, post-purchase. Templates included. Delete any day that doesn't apply.

DAY 6

The counterintuitive one

Winback + sunset. Your list count goes down; your revenue goes up. I'll show you why.

DAY 7

Re-score, new baseline

Run your score again, free. Put a number on the week. What you do after that is entirely up to you.

A note from me

Why I built this instead of another retainer

I've spent years inside DTC email accounts. The kind doing $400k a month, the kind everyone assumes are dialed in. Almost none of them are. Not because the founders are careless, but because nobody's job is to notice what stopped sending.

The agency model doesn't fix this. Agencies get paid to produce new things, not to check old toggles. So the leak survives the retainer. I've been hired after two agencies, found a paused seven-figure flow in the first hour, and watched a founder go quiet on the call.

The Leak Report is the first hour of my work, in software, at a price that requires no meeting and no trust in me whatsoever. Run the free score. Take fix #1. Genuinely, take it. If the math earns the $47, it's there. If it doesn't, you've lost five minutes and gained certainty.

Either way: stop letting the dashboard's silence cost you money.

Micah JacobiRetention · MAXMRGN · every test runs a full cycle

Honest qualification

Who this is for, and who should skip it

Built for you if

DTC brand doing $50k–$2M/mo on Shopify or similar
Klaviyo or Attentive (almost nobody covers Attentive; I do)
Email feels "fine" but nobody's audited the flows since the last replatform
You'd rather see math than take a vendor's word for it

Skip it if

You're pre-launch or under ~$20k/mo. Fix acquisition first
Your flows were professionally rebuilt in the last 90 days and you watch entries weekly
You want someone to blame rather than a checklist to run

Fair questions

Everything you'd ask on a call, without the call

"Why isn't this like every agency's free audit?"

Because an agency's free audit is a pitch with homework attached: a slide deck and a "strategy call" where the real product is a $5k/mo retainer. This is a tool with math in it. The free tier gives you a real fix with real steps. The $47 tier gives you all of them. No call is required at any point.

"My agency handles email."

Run the score anyway. If it comes back clean, you've verified them for $0. If it doesn't, forward them the report, it's shareable by design. Either way you stop operating on trust alone. Verify with data.

"What if it finds nothing?"

Then the free score cost you five minutes and confirmed your account is tight, which is genuinely good news. And the paid report carries the guarantee: $1,000/mo identified or a full refund, and you keep everything.

"Is the math real or AI fluff?"

Deterministic: same inputs, same numbers, every benchmark footnoted (Klaviyo aggregate data, published RPR averages). No black box. I use AI for speed; I don't outsource arithmetic or judgment to it.

"I'm on Attentive, not Klaviyo."

Good. Rarer coverage, bigger edge. The score works for both, and the fix library accounts for the differences.

"Can't I find this myself?"

Yes, if you know the seven signals, the benchmark values, where each platform hides send-through, and how to price each gap. That knowledge, pre-assembled, is what $47 buys. Your time costs more than the report does.

The next five minutes

The leak is running right now.
The score is free.

Eight questions. Your number, in dollars. Your first fix, in full. If the score comes back healthy, you've lost five minutes and gained certainty. If it doesn't, wouldn't you rather know today?