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Marketing that's actually worth reading

No fluff, no recycled listicles. Just how I think about growth, what the data actually says, and the strategies I use to help businesses make more money without spending more to do it.

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Email & SMS · FeaturedMJ.
Email & SMS

Ecommerce email & SMS marketing: the complete playbook.

The five flows that run revenue on autopilot, how to segment and stay in the inbox, the copy that sells, and the numbers that tell you if it's working.

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Latest

Recent posts

MJ.
Strategy

Most marketing looks busy and produces nothing. Here's how to tell if yours does.

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MJ.
Paid Media

Why I run a full business cycle of data before changing a single thing.

Coming soon

MJ.
Paid Media

Leads vs. buyers: the difference that decides whether your ad spend is profitable.

Coming soon

MJ.
Website & Conversion

Your website has 0.05 seconds to make an impression. Here's how to win it.

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MJ.
SEO

SEO isn't magic. It's owning the searches that actually lead to sales.

Coming soon

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What I write about

SEOWebsite & ConversionEmail & SMSPaid MediaStrategy
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